Apparis
Overview
Apparis* is a tres chic brand known for its line of eye-catching faux fur plush coats. Founded by two French women who hail from the high fashion world, the brand’s luxe French vibes come through in spades. Their coats and clothes, though pricey, are supremely fun and élégante.
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The Details
Based: New York, New York
Cost: $$$$ {$20 – $620}
Products: Coats & jackets, sweaters, bottoms (shorts, skirts), dresses, pajamas, slippers, accessories, home collection (blankets, rugs, pillowcases, candles)
Materials: KOBA faux fur (corn), CANNABA vegan wool (hemp), recycled polyester, vegan leather, viscose, polyester, nylon, cotton
The Look: Luscious Frenchness, but make it rainbow
Eco-Love & Ethics
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- Production in limited quantities to avoid waste; leftover scraps used for new products
- Recycled polyester for all coat lining
- Production in boutique factories in China & Italy; Apparis works closely with small, family-owned factories to make sure their staff is paid fairly & treated with respect
- Fully plant-based capsule (made from corn and hemp)
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Apparis Quote
The DNA of Apparis is boldness, color, and self-expression, recognizable across all of the collections.
*Note: I’m featuring Apparis on Kind Valentine despite their use of certain less-than-sustainable materials because (1) they’re helping fill a void in otherwise animal-reliant categories (fur and silk) and (2) they openly knowledge their room for improvement around sustainability and are making legitimate efforts to do better. When I first discovered the brand, they promised on their site to incorporate more eco-kind fabrics into their line and now, 2 years later, they’ve done even more than they’d promised. So I have faith in them 🙂
