Florah is here to help you discover your soon-to-be-favorite vegan brands and products
There are countless options when it comes to vegan fashion, beauty, food, and homeware, and it’s not always easy to parse out the so-so brands from the real winners without significant trial and error.
That’s why Florah is carefully researched and thoughtfully curated to bring you the best — both in ethics and quality — that today’s vegan brands and products have to offer.
Founding Story
Hi! I’m Blythe. That’s me on the left, with my fiancé Whit. I started Florah (originally called Kind Valentine) in 2019. Since then the site has gone through countless iterations as I’ve worked to clarify the exact value it should bring. But its core goal has remained the same: to shine light on the very best brands and products in the plant-based space.
I’ve been vegan for 10 years now, and I’ve tried MANY different products with varying degrees of success. I’ve grown tired of products that promise to deliver something special but end up giving veganism a bad name when they fail to live up to the hype. As such, it’s important to me that Florah be reserved for the creme de la creme of vegan products.
My motivation for being vegan has always been the animals, but helping our beautiful planet and feeling healthy and clear-headed are A+ perks too. I’m so happy you’re here, and I’d love to hear your story with veganism — whether you’re full time or just like to dabble in lovely plant-based products from time to time. 🌞🌿
Florah Team
Blythe Whitten-Snarr
Founder
Blythe has spent her career working with plant-based startups, rooted firmly in the belief that business can be a force for good and better products can change the world. With a background in marketing, she also knows that brands hoping to make a real impact have to start with a real need (or want) and offer something exceptional to solve it. Florah was created to celebrate those very brands: the ones making life better for their users, their people, the earth, and the animals.
Blythe lives in the Finger Lakes with her very wonderful fiancé and their beloved dog Luna – pictured above. (Luna’s DNA tells us she’s mostly pit with a little husky, but we suspect she’s also got some pig, seal, cow, racehorse, and muffin in her as well.) Blythe loves to clean the house while watching The Office or 30 Rock or New Girl, cook easy but flavorful vegan things, and dream big about the future.
Dr. Himadri Patel
Queen of Code
“Queen of WordPress” was another title in the running, but we love an alliteration around here. Dr. Himadri Patel is a specialist and enthusiast in WordPress development, and she tackles any and every challenge we encounter with deep expertise. She also works with Laravel, CodeIgniter, Python, Machine Learning, and AI. Dr. Patel is a treasure, and the reason that Florah functions seamlessly. (You can find her at Voidek Webolutions, where she is the Managing Director.)
Dr. Patel prioritizes environmental conservation, and does her part to contribute by reducing plastic use and planting trees. She has a deep appreciation for various forms of art and admires the talents of others. Music holds a special place in her heart, and she takes joy in listening to it and engaging in classical dance.
25% of profits to The Humane League
I think there’s huge potential for bettering the world when business and charity go hand in hand. That’s why 25% of profits from Florah (whether generated through affiliate sales, ads, or anything else) go directly to helping animals through The Humane League. Their mission is: to end the abuse of animals raised for food.
If you’re curious for my rationale behind choosing an organization whose area of focus is farm animals, head to this very enlightening article.
Affiliate Disclosure
Florah often features affiliate links, which means that if you make a purchase through one of those links, I will get a small commission or referral fee at no extra cost to you. Posts containing affiliate links will be clearly marked at the top of the post.
I only recommend brands and products that I’ve researched carefully and believe are outstanding. If you choose to make a purchase through one of my affiliate links – thank you so much! That gives me the opportunity to make this site not only a hobby, but also a paying passion project that I can devote more of my time to.
Where to next?
BRANDS
A curated database of sustainable, ethical vegan brands for your browsing pleasure.
BLOG
Posts on fashion, beauty, food, and more to spark inspiration for your plant-forward lifestyle.
FAVES
A collection of special, highly-reviewed plant-based goodies for shopping and gifting.