Sustainable living, made fun and beautiful
Florah is carefully researched & thoughtfully curated to bring you the best—in ethics, aesthetics, and quality—that today’s sustainable brands and products have to offer.
Team
Blythe Whitten-Snarr
Founder
Blythe has spent her career working with plant-based startups, believing strongly that business can be a force for good and better products can change the world. With a background in marketing, she also knows that brands hoping to make a real impact have to start with a real need (or want) and offer something exceptional to solve it. Florah was created to celebrate such brands: the ones making life better for their users, their people, the earth, and the animals.
Blythe lives in the Finger Lakes with her lovely fiancé and their beloved dog Luna. (Luna’s DNA tells us she’s mostly pit with a little husky, but we suspect she’s also got some pig, seal, cow, and muffin in her as well.) Blythe loves to clean the house while listening to The Office or 30 Rock or New Girl, cook easy but flavorful vegan things, and dream big about the future.
Dr. Himadri Patel
Queen of Code
“Queen of WordPress” was another title in the running, but we love an alliteration around here. Dr. Himadri Patel is a specialist and enthusiast in WordPress development, and she tackles any and every challenge we encounter with deep expertise. She also works with Laravel, CodeIgniter, Python, Machine Learning, and AI. Dr. Patel is a treasure, and the reason that Florah functions seamlessly. (You can find her at Voidek Webolutions, where she is the Managing Director.)
Dr. Patel prioritizes environmental conservation, and does her part to contribute by reducing plastic use and planting trees. She has a deep appreciation for various forms of art and admires the talents of others. Music holds a special place in her heart, and she takes joy in listening to it and engaging in classical dance.
Giving Back
We think there’s huge potential for bettering the world when business and charity go hand in hand. That’s why 30% of profits from Florah (once we’re profitable) will go directly to charitable organizations. This amount will be split evenly between an earth-focused, animal-focused, and person-focused charity:
Rainforest Trust
Mission: “Rainforest Trust saves endangered wildlife and protects our planet by creating rainforest reserves through partnerships, community engagement and donor support.”
Impact: “So far, we have protected more than 52.2 million acres by establishing protected areas in partnership with local organizations and engaged communities across more than 62 countries in Latin America and the Caribbean, Africa, and Asia-Pacific.”
Farm Sanctuary
Mission: “We pursue bold solutions to end animal agriculture and foster just and compassionate vegan living.” This includes rescuing, educating, and advocating.
Impact: Read their 2023 Impact Report here.
Global Fund for Women
Mission: “We fund bold, ambitious, and expansive gender justice movements to create meaningful change that will last beyond our lifetimes.”
Impact: “Over the course of nearly 40 years, Global Fund for Women has supported feminist movements and grassroots organizers to end civil wars, get female Presidents elected, and secure laws giving new protection to millions. Today, building on historic wins and the latest research, we are doubling down on supporting movements.”
Affiliate Disclosure
Florah often features affiliate links, which means that if you make a purchase through one of those links, we will get a small commission or referral fee at no extra cost to you. Posts containing affiliate links will be clearly marked at the top of the post.
We only recommend brands and products that we’ve researched carefully and believe are outstanding. If you choose to make a purchase through one of our affiliate links—thank you so much! It is hugely appreciated and will help fund the causes listed above.