Versed
Overview
Versed is a beauty brand that checks all the boxes: vegan, cruelty-free, sustainable, ethical, and truly affordable. They use proven, science-backed ingredients at, as they say, “skin-changing levels.” Their site instills a sense of clarity and ease – you can shop products by filters like skin type and by ingredient and for each product they have SUPER helpful pointers on how to apply the product, where on your face or body to use it, and when (i.e. what step in your routine to make sure it absorbs best), as well as “good to know” tips for combining it with other products, etc. And almost every product is under $20… the dream?
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The Details
Based: California, USA
Cost: $ {$7 – $40}
Products: Cleansers, toners, serums, lip care, eye care, masks & treatments, body care, moisturizer, sunscreen
Ingredients: Clean, non-toxic ingredients – both natural and lab-created. Free of parabens, sulfates, fragrances, dyes and over 1350+ toxins and questionable ingredients. Formulated to EU standards (the highest standards).
The Feel: Transparent, no nonsense, science-minded, clean
Eco-Love & Ethics
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- Net zero greenhouse has emissions since launch! Climate Neutral Certified, with 100% of GHG emissions (including those associated with shipping orders and marketing packages) offset
- Uniquely sustainable packaging – made of a mix of post-consumer recycled plastic (PCR), recyclable materials, and alternative packaging that’s made from 97% less material than traditional designs; 100% FSC-certified paper for their boxed items; zero waste shippers for all products
- 40% of packaging is recycle through curbside programs
- Careful vetting of manufacturing partners that includes ensuring their commitment to Versed’s set of Good Manufacturing Practices (GMPs). These include safe & fair labor, fair wages, and environmental stewardship. They forbid forced labor, underage labor, hazardous work environments, harassment, and discrimination based on race, sex, sexual orientation, gender identity, pregnancy status, political opinions, religion, age, and disability
- The above is what Versed is currently doing for the earth; here you can see the many improvements they’re planning on making next
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Versed Quote
Skin’s complicated. Skincare shouldn’t be.